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Intuition, Delight, and Impact

woven into every experience I design

Hello there, I am

Gayatri Tawde

Leading Product Design for Holiday World's e-commerce website from the ground up.

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Green Background
Fresh
Affordable
Homecooked

NOSH

Achieved 85% success across key metrics by leading product strategy and designing a food delivery app tailored to empower homechefs.

End-to-End Product Design

User Research

Brand Design

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ORA

Crafted brand identity and designed immersive interfaces for the next-gen AI-driven holographic communication device

Brand Design

Futuristic Design

Product Design

Purple Background
Holograms
Built-in AI
Futuristic
Image by Yue Ma
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Community
Impact

TIPS

Drove record-breaking fundraising by crafting interactive artifacts that engaged audiences and expanded impact beyond Seattle

End-to-End Design

User Research

Interactive Design

ECHO

Devised a senior care ecosystem focused on assisting  them with seamless transition post-retirement

User Experience Strategy

Research

Product Strategy

Image by Pawel Czerwinski
Webapp
Community
Legacy
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Featured Work

Explorations

Image by Weichao Deng
Life size
Teamwork
Exciting

Tetris Live

Developed a human-size version of the classic game of Tetris! Players become shapes and teamwork is the way to win.

Experience Design

Game Design

Stories of Collaboration

Founder and CEO at Holiday Channel

Gayatri has been an integral part of Holiday Channel’s founding design team, shaping user experiences across different products. Her proactive approach to identifying user pain points and her ability to translate complex needs into intuitive, engaging, and scalable design solutions set her apart.

What truly makes Gayatri an exceptional team player is her ability to collaborate seamlessly with designers, developers, and PMs, confidently articulating her design decisions while fostering alignment across teams. She consistently advocates for the best user experience, ensuring that every solution is both user-centered and business-driven. As the lead designer for one of our digital products, Gayatri exceeded expectations and delivered high impact design solutions.

I am confident that her skills, dedication, and collaborative spirit will make her an invaluable asset to any team.

Co-Founder and CTO at Holiday Channel

I worked closely with Gayatri at Holiday World, where she played a pivotal role in shaping the design of several key products. Throughout our collaboration, she demonstrated exceptional problem-solving skills, a user-centered design approach, and a strong sense of ownership across every project.

From optimizing workflows for our e-commerce platform to refining the user experience for InstaScale, Gayatri consistently delivered designs that met and exceeded user expectations, striking the perfect balance between functionality and seamless experience. What truly sets her apart is her ability to operate at an incredible pace; she rapidly iterates on designs, easily incorporates feedback from product managers and founders, and adapts seamlessly to changing priorities without compromising quality.

Her ability to collaborate effectively with cross-functional teams, including product managers, engineers, and fellow designers, was instrumental in ensuring that every design solution was innovative and aligned with our goals. She proactively sought feedback, iterated quickly, and maintained open communication, making complex design decisions easy to understand and driving alignment across teams.

I highly recommend Gayatri to any organization looking for a strategic, user-focused designer who thrives in fast-paced environments. Her speed, adaptability, and commitment to delivering exceptional user experiences make her an invaluable asset to any team.

Interim Executive Director at Teens In Public Service

I had the great pleasure of working with Gayatri on a project during my time as Interim Executive Director for Teens In Public Service. Gayatri was a delight to collaborate with and always brought enthusiasm, as well as an innovative and open mindset. Gayatri was diligent with deadlines and proactive in considering how to continually improve upon the deliverables her team was designing for us. I hope to have the opportunity to work with her again!

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